Our Name

"Be You" means be yourself and rejoice in who you are because beauty goes beyond the surface. "Bi Yu" is Japanese for "beauty having fun" and we believe beauty should be enjoyable.  Your experience at Be You Bi Yu will be just as fun as it is transformative, and we think this is truly beautiful. 

Our Logo

Our company logo is a combined butterfly/lunar moth which symbolize transformation and change.  It is also a modern adoption of the yin/yang symbol of balance between feminine (lunar moth) and masculine (butterfly) energy.  Symbolically, the image represents beauty, gratitude, integrity, peace and love.  These qualities are woven directly into the Be You Bi Yu experience and are the identified values to which our company subscribes. 

Our Experience

A signature to the Be You Bi Yu experience is the simple hug.  Virginia Satyr says that five hugs are needed for survival and ten hugs or more for human growth.  Join us in hugging the humanity in everyone.  It is a beautiful way to demonstrate trust and safety between two people.